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Why Music Blogs Don't Work To Grow A Fanbase

In the past, music blogs were one of the most popular ways for new and emerging artists to gain exposure and grow their fan base. However, in recent years, music consumption has shifted towards playlists, making music blogs less effective in promoting new artists.

The rise of streaming platforms like Spotify, Apple Music, and Tidal has changed the way people consume music. Instead of seeking out new music through blogs or websites, listeners now turn to playlists to discover new tracks and artists. In fact, a recent study found that 31% of all music listening on Spotify is done through playlists.

So why have playlists become so popular? Firstly, playlists are incredibly convenient. With just a few clicks, listeners can access hundreds of songs without having to sift through individual artists or albums. Playlists also offer a more curated listening experience, with songs chosen to match a particular mood or theme.

Another reason playlists have become so popular is because of their social nature. Users can create and share their own playlists, making it easy for friends to discover new music and for artists to reach new fans. Additionally, Spotify’s algorithm-driven playlists, like Discover Weekly and Release Radar, have become incredibly popular, recommending new music to users based on their listening habits.

So, where does this leave music blogs? Unfortunately, it’s becoming increasingly difficult for blogs to attract readers and drive traffic to their websites. With so many playlists available, listeners no longer need to rely on blogs for new music recommendations.

But this doesn’t mean that promoting your music through playlists is impossible. In fact, there are services, like Playlists Plus, that specialize in helping artists

promote their music through organic playlist campaigns. These services work by pitching your music to curators who can add your tracks to their playlists, exposing your music to a wider audience.

So, if you’re an artist looking to promote your music in the modern industry, it’s clear that playlists are the way to go. While music blogs may have worked in the past, the rise of streaming has changed the game. But with the right strategy and the help of a reputable playlist promotion service like Playlists Plus, you can still succeed in growing your fan base and reaching new listeners.

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The shift towards playlist consumption has had a significant impact on the music industry, particularly for independent artists. In the past, blogs played an important role in helping independent artists gain exposure and build their fan base. However, as playlist consumption has increased, it has become more challenging for independent artists to get their music in front of new listeners.

The rise of user-generated playlists has been particularly beneficial for independent artists. With millions of user-generated playlists available on platforms like Spotify, there is now a much greater chance of an independent artist’s music being included in a playlist with a large following. Additionally, as listeners increasingly turn to playlists for music recommendations, there is a greater opportunity for independent artists to be discovered and gain new fans.

Overall, it’s clear that the music industry has shifted towards playlist consumption, with blogs becoming less relevant for music discovery. However, with the help of playlist promotion services like Playlists Plus, artists can still succeed in promoting their music and reaching new listeners. By embracing the power of playlists, independent artists can build their fan base and connect with new fans in ways that were previously impossible through traditional music promotion channels.

If you're looking to promote your music across multiple platforms, definitely consider trying the Youtube marketing campaigns as well!

Want to learn more about the algorithm? Check out our comprehensive guide below!

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